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Sittr [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Founded by husband and wife team Samantha and James McKinnon. Sittr is an online service that makes finding childcare safe and simple for busy parents. Like many families, we don’t have a village of support so we’ve personally felt the struggle to find care for our three young children. We felt that families deserve a better way to find child carers so we started to build a product that we would be comfortable using ourselves and since then have received positive feedback from families around Australia

The purpose of this innovation is to…

Make finding childcare safe and simple for busy parents.

It does this by…

All carers are reviewed and only carers that pass Sittr’s high quality standards are approved. Parents use the Sittr website or App to find and book carers and pay by the hour or by the day for their booking. Sittr transfers the carer’s earnings to them at the end of the booking, minus a commission.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Unlike other babysitter, nanny platforms, Sittr reviews all carer profiles before accepting them to the platform. This includes verifying that the carer has a working with children clearance, senior first aid qualifications and performing an identity check. All approved carers are also covered by Sittr’s Public Liability insurance.

Its various benefits to the customer/end-user include…

Peace of mind – The only online child care platform in Australia that covers all bookings with public liability insurance.
Trusted and reliable – All carers are reviewed and approved by Sittr.
Cashless payments – Parents pay through the App

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Searching on Gumtree (or another Babysitter directory) and not knowing the quality of the child carer you will get, or using an agency and paying 2-3x the cost of using Sittr.

Its predecessors/competitors include…

Gumtree, FindABabysitter.com.au, Dial-an-Angel

5. TARGET MARKET

It is made for…

Busy parents who want trusted, reliable child care without the hassle of interviewing and background checking carers.

It is available for sale through…

The Sittr website, www.sittr.com or the Sittr App for iPhone and Android.

Our marketing strategy is to…

Advertising to parents looking for a sitter, corporate partnerships, articles and public relations targeting parents.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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