This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
The Original Retro was conceived as the latest in our range of Photo Booths in order to provide a faster, lighter and more portable option that well design and incredibly attractive. The innovation allows photographers and event rental companies to run Photo Booths as an additional service and drastically reduce their overhead costs. The exterior is uniquely designed, highly customisable with interchangeable colour shells and brandable surfaces. High camera equipment and studio lighting allows amazing quality images and a memorable experience for users.
2. WHAT & HOW
The purpose of this innovation is to…
reduce the overhead costs with a stylish product
It does this by…
A clever use of space, very light weight materials, a very small package when transporting (it can go on an airplane), as well as a highly customisable exterior with retro design appeal.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Most products on the market are heavy and are hard for a single person to operate and require expensive transport means such as vans and trailers. The Retro will fit into a small hatchback. Shipping overseas was also very expensive for bigger models so the Retro was designed specifically to be light weight enough to ship overseas cost effectively.
Its various benefits to the customer/end-user include…
Reduced setup and operation time, reduce transport costs and the ability to appeal to a wider range of customers with a brandable, customisable and proffessional exterior. End users enjoy a unique experience and incredibly high quality image quality.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Red Robot is at the forefront of innovation within the Australian Photo Booth industry. Previously the kinds of issues that the Retro Photo Booth solves have never really adequately been resolved by other products. In particular, a low shipping cost has always been a constant issue driving up the price for all customers.
Its predecessors/competitors include…
Most common Photo Booths are made from heavy and low quality materials such as wood and very thick steel and designs have usually been a column or kiosk that make a bad use of space (shipping mostly air)
5. TARGET MARKET
It is made for…
The Original Retro Photo Booth range is made for Photographers, event rental companies, Photo Booth rental operators people looking to get into the industry. It was designed to solve industry specific problems that these customers face such as high transport costs and complex operation requirements.
It is available for sale through…
Units are sold in Australia and internationally via our online shop in simple build-it-yourself models. Full turn key models are also available within Australia and via distribution partners overseas.
Our marketing strategy is to…
Reach our customers via online marketing, social media, trade shows and educational events both online and on site. Our marketing mix is tailored to both new entrants to the industry as well as seasoned business owners and we generate educational content to suit all levels to increase our customers capabilities.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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