What is the 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.
Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
Samuel Eden (b. 1994)
Name: Samuel Eden
Age: 21 (born January 1994)
Known for: ThankBank
Samuel Eden’s company, ThankBank, tackles a very real, very weighty problem in our society.
“We are populated with ‘slacktivists’,” Samuel recently told Anthill.
“We willingly ‘like’ the Red Cross Facebook page for the efforts they make to save lives, but often don’t go and donate blood. ‘Likes’ don’t translate to lives saved. Australia needs to import blood from other countries because of this. ThankBank changes ‘I want to do good’ to ‘I do good.’
How does it work?
ThankBank lets you simply donate blood and check in. Your favourite brands want to thank you for this, so ThankBank gives you three months access to discounts and coupon – in exchange for you blood! And yes, you can even share your good deeds on Facebook to gain even more rewards and show your acts of kindness.
Samuel built a buzz around his business through crowdfunding. He needed to raise $10,000 for the development of Thank Bank, so he turned to social media and his efforts ultimately went viral.
“We first created buzz by filming a flash mob of someone donating blood and walking outside to a cheering crowd at a busy university,” Samuel added.
“This definitely attracted attention. I was then very active on social media to receive over 1,500 views, 80 supporters and also successfully raised the $10,000 whilst gaining a loyal customer base.”
ThankBank quickly attracted the attention of the Foundation for Young Australians, which has taken Samuel under its wing for the coming year.
Now, Anthill is proud to announce Samuel Eden, 2015 30under30 winner!
Anthill asks: Samuel Eden, what’s your superpower?
My super power is teleportation. I can do many things at once. During the launch of ThankBank, I continued completing my final year of full-time electrical engineering study.
I completed this study to retain my position as academic leader of my cohort. I was also the president of a student society and organised numerous events for them. Throughout this, I visited Melbourne several times to visit my interstate girlfriend. It must take teleportation powers to do all this, right?
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