A conversation with Jordan Pine, president of SciMark

A conversation with Jordan Pine, president of SciMark [PODCAST]

1
SHARE

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes.

Subscribe on iTunes:

Jordan talks to Pete about short-form direct-response advertising

Read the Transcript: Read Now

Show Notes + Links:
Books:
My Life in Advertising – Claude Hopkins
Ogilvy on Advertising – David Ogilvy
Reality in Advertising – Rosser Reeves
Tested Advertising Methods – John Caples
Triggers – Joseph Sugarman
Salesman of the Century – Ron Popeil
Online:
http://www.scimark.com – The site of Jordan’s company, SciMark
http://scimark.blogspot.com.au – Jordan’s blog, where he critiques Direct Response Ads from various products

If you like what we’re doing, please leave us a review on or a comment below.
What’s the most overlooked source of clients and customers?

It's strategic alliances, of course. Learn how to leverage the networks of others during this free, live webinar. Get practical exercises to unpack your partner offer. (This is what you will offer to potential JVs with that will attract new partnerships.) Discover who you can partner with (even if it's just you in your home office or with a small team). Find out where to find your potential partners and how to contact them. Click here to register.