A conversation with Jordan Pine, president of SciMark [PODCAST]

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Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes.

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Jordan talks to Pete about short-form direct-response advertising

Read the Transcript: Read Now

Show Notes + Links:
Books:
My Life in Advertising – Claude Hopkins
Ogilvy on Advertising – David Ogilvy
Reality in Advertising – Rosser Reeves
Tested Advertising Methods – John Caples
Triggers – Joseph Sugarman
Salesman of the Century – Ron Popeil
Online:
http://www.scimark.com – The site of Jordan’s company, SciMark
http://scimark.blogspot.com.au – Jordan’s blog, where he critiques Direct Response Ads from various products

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