Home SMART 100 2016 Pickcell

Pickcell [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

A learning experience in a new Javascript framework led to an experiment with API driven interfaces. Originally designed to provide bulk SMS services, the solution was rounded out with email and push notifications to create a developer-friendly messaging service.

2. WHAT & HOW

The purpose of this innovation is to…

Allow a combination of cutting edge communication methods alongside reliable and trusted communications methods so users can choose the best combination for their business needs.

It does this by…

Combining low cost push notification services, cost effective SMS, and bulk email channels, all via the same API driven service plus an easy to use web based dashboard and wizard.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Pickcell is a one stop shop for business messaging and communication services. No other service offers all three messaging options in a single service, making Pickcell incredibly convenient and powerful.

Its various benefits to the customer/end-user include…

– Powerful API driven interface for flexible and seamless integration into custom apps.
– Contacts can be pulled from remote systems
– Messages can be scheduled and queues automatically
– Dashboard offers UI based messaging and reporting

In the past, this problem was solved by…

End users needing to sign up to three different communication solutions. This involved triple the development effort and costs, as each separate system required its own integration. This also increased the management overhead.

Its predecessors/competitors include…

Urban Airship, Push Woosh, and Parse for push notifications. SMS services are fulfilled by companies such as SMS Broadcast, and email services by companies such as MailGun and Mandrill.

5. TARGET MARKET

It is made for…

It is made for enterprise, local government, small/medium businesses, as well as individual developers. The team of Pickcell come from the enterprise mobility sector, and have worked closely with government and enterprise clients on a number of high-profile mobility solutions and back end system integration. Building on this experience, Pickcell is designed to fill a cost effective solution need that offers the power and flexibility the enterprise market requires, without the complexity.

Pickcell offers a combined solution for organisations that are looking to take advantage of multiple communication channels and the strengths of each in a flexible and cost effective manner.

It is available for sale through…

Initially direct sales will be made via the website. Pickcell will be distributed through a commercial arrangement with BlinkMobile, a well established enterprise mobility platform.

Our marketing strategy is to…

Direct marketing will include beta program registrations, referrals via integration with well established 3rd party solutions, social media and articles, and paid advertising. Also as sole provider of messaging technology to BlinkMobile, PickCell will be an important part of the BlinkMobile platform solution, and will therefore benefit from BlinkMobile marketing campaigns.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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