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OTTO [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

It became obvious that most drivers will read or send text messages when behind the wheel even though it is illegal.

Despite knowing it is dangerous, many of us are compelled to respond to messages and so there is a huge opportunity globally to save lives and reduce distraction related accidents by enabling drivers to perform these tasks in a safer manner rather than just saying it is illegal. That in itself is not a solution. OTTO bridges this gap.

2. WHAT & HOW

The purpose of this innovation is to…

OTTO is an always listening voice controlled mobile application that enables drivers to safely manage calls and texts without the need to remove their hands off the wheel or eyes off the road.

It does this by…

OTTO is always listening for your commands and so no button pressing is required. All confirmations are provided verbally so it is intuitive to use and there is no requirement to look at the screen. As it is purpose built just for driving, the focus is on providing relevant information to the driver.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

When we speak about OTTO, inevitably people ask, “Can’t I do that with SIRI or Google on my phone?” The short answer is that they can perform some of the tasks but as they are not built specifically for driving, these generic assistants often fall short in intuitive use for a driver.

Its various benefits to the customer/end-user include…

…improved safety, potentially avoiding life threatening accidents as well as productivity gains. Business users such as sales reps can improve their OH&S compliance & make better use of their time in between appointments.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Unlike Bluetooth systems that enabled safer handsfree calling, there is no safe handsfree option for texting and that is why over 70 per cent of us will use our phone illegally. Some have tried using SIRI and other voice assistants but many just end up frustrated as it does not serve the purpose well.

Its predecessors/competitors include…

The main competitors in this space are SIRI on iPhone and Google on Android devices. In a recent independent study, OTTO was compared with SIRI and Google and the results can be seen here

5. TARGET MARKET

It is made for…

Besides the broad consumer market, we are targeting several segments including motorcyclists who have expressed a strong need through customer surveys as well as business users.

With over 1 billion vehicles currently in circulation, there is a huge opportunity to assist those who will not be buying the latest and greatest models with all the bells and whistles.

We have plans to enable sales and service reps who spend a considerable amount of time on the road to be able to voice dial and message their clients directly out of CRMs such as Salesforce.

It is available for sale through…

OTTO is currently available as a free download with in-app purchasing options via the Google Play store for Android devices. We are planning to build an iOS version and distribute via the App Store.

Our marketing strategy is to…

We are currently engaged in a social media campaign and will embark on a PR campaign to spread the word. We have also just come through the Slingshot Jumpstart Accelerator and also have a good relationship with NRMA as a result where we are exploring communications options.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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