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Lena Abbas

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ANTMART DEAL: Would You Like To Meet 300 Young Entrepreneurs In One Day?

Check out this upcoming deal on Antmart -- Anthill's group buying website for Australian business owners. To sign-up to the Antmart newsletter, and...

ANTMART DEAL: Get your head outta them books!

Check out this upcoming deal on Antmart -- Anthill's group buying website for Australian business owners. To sign-up to the Antmart newsletter, and be...

YouTube marketing meets ‘Choose Your Own Adventure’

By now you've probably seen a few interactive Youtube videos, such as the Skittles 'Touch the Rainbow' and the Tipp Ex Bear. (If not, we thoroughly recommend that you check them out here and here.) While most of these types of campaign usually involve big budgets and elaborate settings, this is just the kind of marketing that small business owners can pursue on a shoe-string.

What do Google and Darth Vadar have in common?

The Google machine has been chest-beating about the latest version of its powerful platform: the smoother, shinier, and 10 times faster Chrome Browser, and with improved graphics and better security you've got to wonder, what's not to love? Well, remember Mum and Dad telling you never to put all your eggs in one basket? Those cool, Gen Y rabble-rousers at Hungry Beast certainly do.
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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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