Lena Abbas, Author at
Home Authors Posts by Lena Abbas

Lena Abbas

4 POSTS 0 COMMENTS

ANTMART DEAL: Would You Like To Meet 300 Young Entrepreneurs In One Day?

Check out this upcoming deal on Antmart -- Anthill's group buying website for Australian business owners. To sign-up to the Antmart newsletter, and...

ANTMART DEAL: Get your head outta them books!

Check out this upcoming deal on Antmart -- Anthill's group buying website for Australian business owners. To sign-up to the Antmart newsletter, and be...

YouTube marketing meets ‘Choose Your Own Adventure’

By now you've probably seen a few interactive Youtube videos, such as the Skittles 'Touch the Rainbow' and the Tipp Ex Bear. (If not, we thoroughly recommend that you check them out here and here.) While most of these types of campaign usually involve big budgets and elaborate settings, this is just the kind of marketing that small business owners can pursue on a shoe-string.

What do Google and Darth Vadar have in common?

The Google machine has been chest-beating about the latest version of its powerful platform: the smoother, shinier, and 10 times faster Chrome Browser, and with improved graphics and better security you've got to wonder, what's not to love? Well, remember Mum and Dad telling you never to put all your eggs in one basket? Those cool, Gen Y rabble-rousers at Hungry Beast certainly do.

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

How to pitch sales and marketing ideas to your boss with...

If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE