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What is 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw more outstanding entries than ever before. So, we thought we would highlight some of the bright and innovative nominees who just missed Top 30 by a wink. Behold, our 2011 30under30 Honourable Mentions! More.
Jordan Birchall, QLD (b. 1982)
Name: Jordan Birchall
Age: 29 (Born: May 1982)
Brisbane’s street food scene just got a lot more picante.
Jordan Birchall came up with the idea for Tuckeria Fresh Mexican while living in California. Although the Financial Crisis slammed the lid on his real estate venture, he found the local cuisine culture irresistible and wanted a way to keep his palate enriched back home.
“I started Tuckeria to prove that not all fast food is bad for you,” he says. “We make everything fresh every day and our food is healthy.”
Tuckeria serves tacos and burritos in the style made popular in San Francisco’s Mission District. (The name comes from taquería, the Spanish word for a taco stand.) Birchall says his is the first restaurant in Australia to offer a full Mexican breakfast menu. Numerous vegan and gluten-free options are also available.
The restaurant’s optimal location in the high-traffic Fortitude Valley doesn’t hurt, either. Despite having no retail clout to his name, Birchall was able to win the bid for the street-corner location: “I managed to convince our landlord Tuckeria was a risk worth taking.” In six months, he hit profitability.
But Birchall isn’t complacent enough to let his concept and location do all of the publicity for him. His early media marketing included a #TuckeriaFacts campaign on Twitter. And in January, Tuckeria’s “Burrito Relief” raised $3,500 in support of children affected by the floods.
Birchall says that his business’s fortune in staying open during the flooding played a big role in finding and returning customers.
“Finding restaurant-quantity supplies around South East Queensland was extremely difficult,” he recounts. “There were virtually no supplies available! By staying open, while most flood-unaffected Brisbane businesses were closed, we recorded our highest customer counts and revenues ever. Many customers tried Tuckeria for the first time, and have been coming back ever since.”
He remains committed to the Brisbane entrepreneurial community. He also fosters an “intrapreneurial culture” among Tuckeria’s 20 Team Members, as Birchall calls them, and strives to “promote a culture of openness and innovation within our Team.” It’s fresh thinking to go with a fresh product.
Anthill asks: Jordan Birchall, what’s your superpower?
“I make work fun for every Team Member at Tuckeria — people want to work here. More than anything else, I spend my time developing a Team and culture at Tuckeria that puts our customers first, makes work enjoyable and rewarding, and causes our Team Members to turn up with a genuine smile on their face every day.”
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To check out the full list of Anthill’s 30under30 winners, click here.