Home Smart 100 2011 Home Open TV (SMART 100)

Home Open TV (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Home Open TV

This innovation initially came to life when…

It came to life when we discovered how hard it is to keep a house tidy enough to be presentable at its best for a Home Open when we were selling it.

We also noticed that many of the photos did not give a good impression of our home, its layout or feel.

Home Open TV is a user-enabled site that allows anyone to list their own home free … with video and a unique video email solution.

WHAT & HOW

The purpose of this innovation is to…

…allow people to present the homes they’re selling to online buyers in the best light possible — 24/7.

It does this by…

…allowing users to showcase video of their home and portray online the best selling features. The users also have access to a well designed viral method of distribution with measurable metrics.

PURPOSE & BENEFITS

This innovation improves on what came before because…

No matter how many photos and words you use to describe a property, it is still video that provides the biggest and strongest impact. Add that to the viral nature of the included distribution mechanism and its social networtk interaction and you have a 21st century solution to the For Sale sign.

Its various benefits to the customer/end-user include…

The users and/or their real estate agents can concentrate more on the followup to the noise created by Home Open TV, rather than the mundane weekly cleanup and presentation that is known as the Home Open.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…cleaning up and opening your home every weekend, not only to interested parties but also to those elements we would not normally wish to have within the confines of our home. The past solution is as old as selling fish in a market – this solution uses tools created in the 21st century.

Its predecessors/competitors include…

…Realestate.com.au or domain.com.au — HOWEVER we see that working with these older sites may well be the best solutiuon for our users. Perhaps a licensed or white box solution for the above sites.

TARGET MARKET

It is made for…

everyone renting, selling, buying or making a living out of the renting or selling of homes and holiday houses.

DISTRIBUTION STRATEGY

It is available for sale through…

www.homeopentv.com

Our marketing strategy is to…

…work with a selected group of real estate agents giving them the opportunity to “own” the technogy for a set period of, say, three months — in which time we will be actively using our in-house marketing skills to show the rest of the world what can be achieved in real estate using 21st century tools. We will also be looking for funding.

SUPPORTING IMAGES

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