Home SMART 100 2015 Emergency AUS Platform

Emergency AUS Platform [Smart 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

This innovation came to being from the royal commission into the Victorian Black Saturday fires. As an outcome of the investigation it was apparent the emergency agencies operated in silos and could not provide the other agencies or the public with a single view of natural disasters that could effect live or property. Emergency AUS was born from the need to build a single view across Australia, to consume public feeds from 20+ emergency agencies that standardises and normalise data to present App and web users with a complete view of pending natural disasters.

2. WHAT & HOW

The purpose of this innovation is to…
…Provide two functions: 1. Consumers as a public services – outlined above 2. Platform as a Services to government and corporate clients
It does this by……providing cloud based purpose built Apps and website to consumers The Platform as a Service utilities such as: – TRACmate (http://tracmate.info/) to allow team activation of emergency teams – TacOBS – Tackle Observations by emergency teams to report incident activity in the field – Structural Pre-plans – emergency agencies to gather data and setup emergency access plans for critical sites

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…this was first time natural disaster data was presented in a standard format across Australia from all emergency agencies. Ability to set up watch zones so that areas can be monitored and notified if a pending disaster, emergency warning to evacuation alert is activated. Ability for the public to report events happening in there location and shared.

Its various benefits to the customer/end-user include…

…ability to setup virtual watch zones around properties to warn of appoarching emergencies – Proximity Alerts that follow you when you are heading toward possible danger – Ability to submit and view observations from other members of the public

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…government agencies providing updates via public broadcasters, websites and in extreme danger an basic SMS.

Its predecessors/competitors include…

…state Government based emergency Apps and websites that only focus on one type of natural disaster such as bushfires. Natural disasters don’t stop as state borders

5. TARGET MARKET

It is made for…

…the consumer services it is made all Australian residents/consumers (currently 200,000+ Users), it is currently also being setup for other countries world wide. The Emergency AUS Platform and associated services is made for any government agency or corporate where protecting life, property and assets is required. Targets include Universities, Local Council, Infrastructure, Insurance Companies etc

It is available for sale through…

…emergency AUS app is available for free to consumers via the relevant Appstores as a public services. http://www.emergencyaus.info/discover/app/ The Emergency AUS Platform and associated services is available directly from GRIDSTONE with in Australia and third party integrators in each country

Our marketing strategy is to…

…for the consumers marketing,we have a active Facebook following with over 40,000 followers which provide word of mouth marketing to friends and neighbours. We recruite new users through Facebook and Adwords advertising during natural disasters. For the Emergency AUS platform we market directly to the Agencies via direct marketing and events informing them of new services as they become available.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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