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Deputy Kiosk [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Deputy.com’s (CTO/Founder) Ashik Ahmed began working for Steve Shelley (CEO/Founder) in his aviation ground handling company Aero-Care, creating web-based systems to help manage employees, everything from schedules, timesheets and daily communication.

This program helped make Aero-Care an immensely successful company, saving millions of dollars in wages and administration overheads. Ashik and Steve quickly realised that keeping their employees happy was crucial for success. Deputy.com was born in 2008 and in 2013 the Deputy Kiosk was released for the iPad.

2. WHAT & HOW

The purpose of this innovation is to…

…provide a simple and enjoyable experience for employees to connect with their employers, something previous solutions fell short in doing. The Deputy Kiosk offers an interactive and engaging way to start and stop shifts and communicate with your team.

It does this by…

…allowing employees to log in and out for each shift from an iPad positioned within the business. From here employees can view their schedule, read company announcements, see tasks assigned to them and request time off (optional). This solution provides verification by taking a photo of each employee at the start and end of each shift.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Unlike paper timesheets, spreadsheets, and traditional systems that require expensive hardware the Deputy Kiosk is an accurate and cost-effective way to manage your employees, it greatly reduces manual processes, increases efficiency and saves on administration time.

Its various benefits to the customer/end-user include…

…more accurate records, improved communication and workplace culture and reduced administration time.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…purpose built hardware which is expensive to deploy and maintain, whereas the Deputy Kiosk can run on an iPad mini which costs around $300 a much more affordable solution that can be used for multiple purposes such as running POS solutions.

Its predecessors/competitors include…

In the medium enterprise level for the Australian market our competitors are Timeteq, Time target, Workbuddy and RosterLive.

5. TARGET MARKET

It is made for…

…any business that has employs people in a single or multiple locations. Verticals we have been welcomed into include hospitality, healthcare, construction, professional services, retail as well as government

It is available for sale through…

it is exclusive to iOS and available to download for free from the App Store.

Our marketing strategy is to…

The strategy to date has included a reseller network of partners, promotion through Apple including the App store and Telstra, the most successful method to date has been word of mouth as we’re such a popular easy-to-use and inexpensive solution. Deputy now has paying customers across 29 different countries.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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