Anthill Magazine
What is Anthill Magazine? It's a fun and experimental (ooher!) source of news, views and opinions for Australian business builders. Sign up to stay at the coal-face of innovation and entrepreneurship.
The 'pay what you think it's worth' model goes B2B
Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.
The ‘pay what you think it’s worth’ model goes B2B
Call me crazy but we've recently offered 'pay what you think it's worth' (PWYT) terms to selected customers.
We’re not the only media outlet to make mistakes
If you're going to mount a moral crusade, make sure that you get your facts straight first...
We're not the only media outlet to make mistakes
If you're going to mount a moral crusade, make sure that you get your facts straight first...
Lessons learnt this year = more profit next year
There is an old saying: "If you aim at nothing you will hit the target with amazing accuracy." If you want to improve the results in your business, you need a target to aim for and a system for monitoring progress.
Grants: The advantage of another view
The place of interaction between government and industry is often clouded with confusion, perplexity and frustration, where it seems as though no one is...
Applications open for $83m Federal Investment Follow-On Fund
The Federal Government's $83 million Innovation Investment Follow-On Fund (IIFF) opened for applications last Friday.
How a business should market itself
What a fantastic way to promote your company. Where do we sign?!
Social media – who cares? I’m a B2B.
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Social media – who cares? I'm a B2B.
Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?
Giving innovators the 'rock star' treatment they deserve
This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...
Giving innovators the ‘rock star’ treatment they deserve
This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...
Website of the Week: Intel sponsors… “Tomorrow”
Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow".
Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.
Website of the Week: Intel sponsors… "Tomorrow"
Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow".
Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.
10 steps to web start up (Start Up Blog)
A great post by regular Anthill contributor and Rentoid.com founder Steve Sammartino over on his Start Up Blog. A list of the 10 things...
Pitch Club returns to Melbourne
Pitch Club is partnering with the Melbourne Angels group, affiliate and founding members of AAAI (Australian Association of Angel's Investors) for its next...
The key to success: authentic self-expression
Here's a question for all network marketers: How big can your business grow and how successful can you be if people do not listen...
What is Microsoft Bing? And do we really care?
Waking up on Friday, I found myself trawling through messages on my phone. The first few are from work, but then I get to one from a contact who asks me this:
"What are bloggers saying about Microsoft's Bing?"
This left me dumbfounded. What is Bing? As a write on personal finance and micropreneurship, anything that surrounds starting something new or spending to develop something new interests me. A quick search on Google helped me find the answer...
How to choose a winning business name
Like many start-up businesses, you may consider mixing your name with your partner's name and come up with something like Jotom or Bevmax. Although that may mean something to you (and your partner), it says very little to your customers. Your business name should communicate what you 'do' or 'how' you do it.
World's most litigious man sues Guinness Book of World Records
Jonathan Lee Riches is unhappy about being labeled the world's most litigious person. So much so that he is suing the Guinness Book of World Records.
