Anthill Magazine

What are you doing to master online marketing in 2012?

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Anthill TV

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Show Pony Fashion uses social media to make $1M in first year. Who says Australian retail doesn’t understand Facebook?

February 6, 2012 | Tech & Innovation

Founded little over a year ago on the back of a credit card ‘investment’ Show Pony Fashion has defied the industry trend of sliding sales to post it’s first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia’s fashion-conscious women.

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More want to watch Pygg grow fatter

February 6, 2012 | Startup & Entrepreneurship

Pygg’s stock is rising. The Australian-born Twitter payment pioneer has banked $600,000 in new angel capital. Pollenizer, the startup incubator, raised most of the amount from a bunch of new and previous investors.

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What’s the most inspiring thing anyone has ever said to you?

February 3, 2012 | Anty-Climax

At Anthill HQ, we like to think that we’ve been responsible for the occasional inspiring quote. We certainly like to share the rare and spontaneous moments of others, when business leaders and creative thinkers bring a new idea or way of thinking into the world. Watch and listen carefully. These inspirational words will change your life. Maybe.

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Crowdsource your financial modelling? New Aussie online marketplace launches for lovers of spreadsheets.

February 2, 2012 | Startup & Entrepreneurship

Just because your CV says you’re a spreadsheet maestro, doesn’t make it true. Before you flub your company’s finances, check out new Melbourne-based online marketplace Vumero.

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Pete Williams’ EXTREME ‘content leverage system’ video

February 2, 2012 | Tech & Innovation

If you attended yesterday’s webinar with Pete Williams on outsourcing, offshoring and crowdsourcing, you might recall that I asked Pete whether we could share a video of his that I was fortunate enough to stumble across in the not-so-distant past. As mentioned, this video really got my head spinning. It begins with one logical and familiar example of outsourcing (creating content for a website) and then takes the process to the… wait for it… EXTREME! (Because Pete’s an outsourcing ‘extremist’, see?)

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Ferris Bueller: The Sequel? (Matthew Broderick chucks a sickie)

January 31, 2012 | Marketing & Media

Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to score a pre-Super Bowl touchdown. While traditional advertising budgets are decreasing, Super Bowl advertising costs are on the rise — not because of the vast number of people who watch ‘the game’ but because of the even vaster number who share the ‘made to be viral’ clips.

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Sh*t people say in Silicon Valley

January 27, 2012 | Funding & Finance

You’ve no doubt heard of the Twitter meme @shitmydadsays. You may have seen Shit People Say on Facebook. But we’re guessing that you’ve never even contemplated checking out Shit White Girls Say to Black Girls or Shit People Say to Tattooed People. The YouTube meme seems to have no limit. And we think that’s great, otherwise we wouldn’t have this clip to intro. Roll tape.

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Heavy-metal sensation, 8-year-old Juliet of Queensland, rocks our socks off

January 27, 2012 | Anty-Climax

Lemmy Kilmister of Motorhead is 66 years old. James Hetfield of Metallica is 48. Never too old for rock ‘n’ roll, right?
Or, apparently, too young. Welcome to the heavy-metal pantheon, Juliet Childs — a product of Queensland, all of 8 years old, and a bonafide music sensation.

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9 things a 9 month-old can teach you about online marketing [VIDEO]

January 24, 2012 | Startup & Entrepreneurship

This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)

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Will your work ever match your ambitions? Yes. But it could take a long time. And that’s OK.

January 20, 2012 | Startup & Entrepreneurship

So you’re stumped. Up against the wall. That brilliant achievement — that beautiful, iridescent idea — is stuck somewhere in your head and you can’t pry it out. In this video, one of most creative journalists around finds an amazing way to express the rewards you can earn from sticking to your convictions and logging some hard work.

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