Ruslan Kogan was not always the successful entrepreneur that he is known as today. He was 6 years old when his parents fled communist Belarus for Melbourne with $90 in their pockets. Humble beginnings inspired a voracious entrepreneurial streak, and Kogan is now worth hundreds of millions of dollars thanks to his startup, Kogan.com, a wildly successful online retailer that is helping to pull Australia out of its tech-averse ways.
In this segment of Hello World Australia, Ashlee Vance gets the story of the business’s unlikely origins in a clever scheme to score a cheap high-definition TV.
