Home SMART 100 2016 CapHat

CapHat [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was fishing on the Far West Coast of South Australia, it was a stinking hot day, I felt like I was in an oven and was being smashed by the Sun. I grabbed some paper towel, duct tape and a knife then created the first CapHat.

2. WHAT & HOW

The purpose of this innovation is to…

provide ultimate sun protection when wearing your favourite cap or hat. CapHat converts a standard cap or hat into an item that keeps you completely protected from the Sun/wind and glare.

It does this by…

fitting over an existing or favourite cap or hat, CapHats are a one size fits all, are UPF45 tested made in Australia from a Coolmesh material, have grip tabs for wind or glare and can be dipped in water prior to using for a great evaporative cooling effect

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

CapHat is one size fits all, simply fits over your favourite cap or hat, extending the peak, fully covering your ears and back of neck, there is no need to buy a dedicated flap style hat. You can take it on or off as required. CapHats are also tested to ensure they meet UPF45 requirements too.

Its various benefits to the customer/end-user include…

Sun Protection when wearing your favourite cap or hat, protecting your nose, ears and back of the neck, UPF45 tested coolmesh material. grip tabs for wind or glare and can be dipped in water for an awesome evaporative cooling effect.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

having a dedicated cap or hat or using sunscreen. Unfortunately many people do not have an alternate hat and simply become sun burnt. It is also widely documented that rarely is sunscreen applied effectively to ears and back of the neck.

Its predecessors/competitors include…

Dedicated hats with flaps built into them or using sunscreen.

5. TARGET MARKET

It is made for…

the recreational fishing/outdoors market of which there are over 7 million in Australia, 50 Million in the USA and over 200 million people globally. There are many more markets yet to be explored including Military, emergency services and outdoor workers or coaches. We have some exciting new models on the way and believe the CapHat range can be used for Sportswear, Beachwear, Workwear or ANYwear. Whilst recreational fishing has been our initial taret market, it is evident to us that there are many others too.

It is available for sale through…

our online store and a number of stores including Tackle World and Aussie Disposals in Australia. We are currently exploring international options too.

Our marketing strategy is to…

promote the full CapHat range online to a global audience. This will be done by identifying additional personas and target through Social Media/SEO/Adwords. In conjunction to that we will also be building on existing retail relationships, expanding into other areas as identified previously in the target market section.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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