Ray Beatty
Latest Posts
Obama’s knife edge: from Messiah to spammer
How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.
Can you remember the first time you used a computer?
Do you remember the first time you used computers? If you’re under 30 that’s like saying, “Do you remember the first time you drew breath,” so obviously I’m talking to my older demographic. If the experience was not traumatic, you are a rare specimen, indeed.
Something’s rotten in the state of radio
There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.
In the ad race, it’s horses for courses
You’d be hard-put to win the Flemington 1,200 metre sprint riding a Clydesdale carthorse. But that’s the way some companies go about their advertising, thinking that because the solid plodder can pull a mountain of beer barrels, it must be also capable of moving nimbly. That’s silly, says Ray Beatty.
How to score Grandad’s dope without being busted
Take absinthe. For much of this century the world treated it like cocaine or LSD, declaring it a dangerous hallucinogenic. But in the past two decades the screws have been loosened and now over 100 brands are available worldwide, including a number in Australia. Its country of origin, Switzerland, is now mounting a major export [...]
To understand the generations, you have to learn your XYZ
G’day Anthillians. Everyone’s yakking on about Gen this and Gen that, trying to figure out the perfect pitch that will make them rich. But does anyone really know what they’re talking about? Marketing maven Ray Beatty takes a knife to the alphabet’s tail. Here’s a topic that I’m sure confuses you as much as it [...]
Cargo cult economics
Has our recent prosperity all been one big, furry hallucination stoked by our collective sense of millennial transcendence? Whatever happened to living within your means? Marketing maven Ray Beatty reckons it’s about time we laid off the snooze button and put on a pot of espresso. Now we’re well into 2008, what do we see [...]
Advertising trails behind the naked front
Walk through your local shopping centre and you will be accosted by countless near-naked ladies showing off their underwear or their fancy perfume from large, backlit metrolites. Open most magazines and a pair of frolicking naked oldies will confront you. On late night TV, seductive ladies will invite you to “call me now”. [...]
Can a successful business be moral?
G’day Anthillians! Is it really possible to be a successful business person and a paragon of moral virtue? Resident Antagonist Ray Beatty looks back on one woman’s life dedicated to the pursuit of both goals; a life that today’s entrepreneurs would do well to emulate. THE ANTAGONIST (anonymous ant esquire) “Greed is good,” said [...]
Maccas goes down the drain
G’day Anthillians! Crafting a compelling advertising message is hard enough without the bleeding-heart regulators tut-tutting over your shoulder. But as Antagoniser extraordinaire Ray Beatty reveals, it’s just another day under dem Golden Arches. THE ANTAGONIST (anonymous ant esquire) Advertising felt the crack of the big whip last month, particularly where children’s appetites are concerned. But [...]
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Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
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