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Abigail Forsyth on raising consciousness, one coffee cup at a time

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Talking Business is a podcast review of the Australian economy, presented by seasoned business journalists Leon Gettler and Garry Barker, produced in association with the RMIT College of Business. It features interviews with prominent business leaders and expert analysis from RMIT academics.

Interview

Abigail Forsyth is the founder of KeepCup, a company that sells reusable plastic coffee mugs as eco-friendly alternatives to paper cups. In this podcast, she talks to Garry and Leon about winning the endorsements of baristas, selling to corporates around the world, and how to sell the message behind the product itself.

Press play to listen.

[podcast]http://itunesu.its.rmit.edu.au/sites/default/files/itunesmedia/tlkbus73a.mp3[/podcast]

Talking Business Podcasts on iTunes

European-style hot chips,
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