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The outcome was a lightweight and thoroughly considered design that was BPA free and non-toxic; the world’s first barista standard reusable cup, KeepCup was born.
Abigail Forsyth is the founder of KeepCup, a company that sells reusable plastic coffee mugs as eco-friendly alternatives to paper cups. In this podcast, she talks to Garry and Leon about winning the endorsements of baristas, selling to corporates around the world, and how to sell the message behind the product itself.
Products ranging from surfboards to fresh juice, are getting an unusual spotlight this week. Seven Australian entrepreneurs will be featured in a online book that will be unveiled as part of a launch event 28 June for Nokia's E6 and E7 smartphones. So, here's a video to promote an ebook about Australian entrepreneurs to sell mobile phones. Go figure.