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Abigail Forsyth on raising consciousness, one coffee cup at a time

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Abigail Forsyth is the founder of KeepCup, a company that sells reusable plastic coffee mugs as eco-friendly alternatives to paper cups. In this podcast, she talks to Garry and Leon about winning the endorsements of baristas, selling to corporates around the world, and how to sell the message behind the product itself.
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Learn how to devise winning business ideas in four steps with...

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It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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Want more credibility and influence? Unlock the 12 principles of persuasion...

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Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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