The seed round will be used to fund the market launch of PREPD – a new range of hydration-boosting drinks set to revolutionise endurance sports performance. PREPD is backed by more than 20 years of ground-breaking medical research, which originally focussed on improving severe dehydration in children living in developing countries.
On the 25th May, the European Union (EU) brought into force the General Data Protection Regulation (GDPR), with the aim of harmonising data protection laws across Europe as well as giving greater protection to individuals. It is one of the biggest changes to data protection rules over the last two decades.
Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.