This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.
Liz Wald, Vice President of International for Indiegogo.com has been terrifically successful raising funds through the crowd model. She secured a USD4 million national health grant for muscular dystrophy by biking across the United States. She has also illuminated some interesting data that will help us to unravel why some crowd-funding efforts do well and why others die a slow death. There are five steps she has discovered that will dramatically increase the odds of a successful funding campaign.