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Five marketing activities you should quit doing immediately
Are you sitting at your computer wondering where your marketing dollars went? You’re not alone. Many business owners start marketing plans with grand ambitions, then quickly lose track of what’s been spent where, with what, if any, return.
Want more leads and customers? Half day event to get big outcomes from a little budget.
Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.
WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!
This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.
Fighting the fear of judgement. How to get back your creative mojo and change the world [VIDEO]
Remember the time that someone, be it a teacher, friend, classmate, parent or a complete random stranger, shattered your creative confidence. You were told your drawing looked nothing like a castle. Or maybe that your idea would never work. As an entrepreneur, you can face this situation often.
Is there anything you can’t build with Lego? How a QR code made of Lego doubled sales [VIDEO]
A QR code built in Lego. I like it already. But the QR code itself is a suggestion of something that could be built. Plus, the code takes you directly to an online store where you can buy the bricks. Really, what’s not to like about this genius advertising campaign.
Six easy ways to improve your website and make your customers happy at the same time
Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view it regularly. Sounds simple? Maybe. A professional marketer will help you maximise this advantage.
Before you launch that awesome iPhone app, make sure you’ve understood your legal obligations and responsibilities
So, you have a great a great idea for an iPhone application. All you want to do then is get on with it and ace your rivals. Not that fast. You might be better off thinking through the entire gamut of consequences — most of all the legal ones that could haunt you for years.
Viral Marketing 101 just changed. Check out lessons from ‘The Hunger Games’
What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.
Is Facebook the Internet version of crack? Perhaps for some.
The researchers concluded that women, younger users and “anxious and social insecure” people could be at higher risk of Facebook addiction than other people. Correspondingly, ambitious and more organized people might be at lower risk.
Is this the most brilliant publicity stunt ever? [VIDEO]
It’s a tough economy out there. Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.
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Nominate your innovation for the SMART 100
Do you have an innovation worthy of recognition. Anthill’s ‘SMART 100′ Index was developed to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
More>>Cool Company Awards (2011)
The inaugural Cool Company Awards were launched in February 2006 as a way for Anthill Magazine to publicly acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change.
More>>30under30 Awards (2011) — Applications deadline extended!
30under30 was launched in early 2008 to encourage and promote entrepreneurship among young Australians. 30under30 provides recognition to 30 entrepreneurs under the age of 30.
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