New kid on the insurance block Youi drew a few arched eyebrows when it took out the Big Kahuna Award at the 2009 Anthill Cool Company Awards.
After all, how can an insurance company be cool?
Youi wowed our judges with its fresh and innovative entry into a very stuffy, uncool industry.
Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
We think that’s pretty… well… cool.
Click to listen to the radio spots.