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Youi launches national radio campaign touting its “cool” Anthillian cred

Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.

Youi launches national radio campaign touting its "cool" Anthillian cred

Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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