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Tiinkk [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I became healthy and was no longer obese. I realised that everyone has a desire for social validation, however I wanted to develop a network where people could immediately share their life and choices with friends and followers from anywhere around the world to receive meaningful real-time feedback. I felt the existing networks didn’t provide this user experience and were more focused on qualitative feedback in the form of ‘likes’ and ‘comments’. I wanted to create a network to take this further, allowing people to share multiple choices to compare, to receive quantitative user opinions and real-time stats.

2. WHAT & HOW

The purpose of this innovation is to…

…give and get meaningful feedback on anything you post. Tiinkk’s purpose focuses on the human psychological need for social validation and social influence, allowing users to influence their friends, followers, favourite brands and celebrities through real-time social voting.

It does this by…

…an iOS application (Android & Web coming soon), allowing a user to capture a picture or two, tag their friends and then publish their post and instantly get real feedback and data on exactly what their friends and followers think. Simultaneously share to other social networks by tagging your friends to get even more feedback without ever leaving Tiinkk.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it’s designed with a brilliant UX & UI with loads of interactive features, such as photo/video commenting to create on-the-spot replies, tiinkk points to incentivise and reward users for active use to win weekly prizes, plus stacks more. These features create a fun community of active users engaged to give their opinions to friends, followers, brands and celebrities.

Its various benefits to the customer/end-user include…

It lets users share their fashion, fitness, travel, business, music and lifestyle and get real-time feedback and interaction from their friends and followers. It also provides businesses the ability to directly interact with consumers to gain real-time market research.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…individually messaging friends (one-by-one) to see what their thoughts are. Or uploading a post to Facebook, Instagram, Twitter, etc. However the issue in doing this is that the core purpose of these networks is not to get user feedback. Therefore the functionality on these social networks caters simply ‘likes’, ‘favorites’ and ‘comments’, which doesn’t allow for negative sentiment or comparing.

Its predecessors/competitors include…

Competitors include Thumb (outdated-and-dead), Instagram, Snapchat, Twitter, Facebook, Voto, messaging apps. However the same issues arise as the functionality and features built for Tiinkk are specifically made to suit the purpose of giving and getting meaningful user feedback.

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5. TARGET MARKET

It is made for…

…males and females between the ages of 15 and 30. Our initial target country is the U.S. which has a population of approximately 70M+ within that age group. However, as we develop our software and expand its data-capturing abilities, we will be exclusively targeting top U.S. brands such as Coca-Cola, McDonalds, Pepsi-Cola and Starbucks to allow them to interact with their consumers. Additionally, as we build out the Android platform we will be expanding our target range into Asia and Europe, as it is heavily dominated by Android, with 85% of Germany.

It is available for sale through…

…the Apple App store supporting iOS 7 and up, on the Google Play Store (coming soon) and also on the web as a fully interactive web application (coming soon).

Our marketing strategy is to…

…release an invite-only private launch to technology bloggers in the U.S. to be reviewed to generate awareness. Once launched to the public, our close connections in the professional tennis and entertainment industry are sharing and promoting it to their large social followings on Twitter. Tiinkk itself has been developed with a lot of features to increase virality and word-of-mouth marketing.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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