This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…amid staggering growth in IoT, a serial entrepreneur and former advertising agency executive sought initially to curate a low cost connected health range exclusive to pharmacy. Three key insights became apparent. Firstly, for any product, manufacturers were asking themselves ‘should this be connected?’ – signalling the steep continued growth that could be expected. The data harvested off these devices was more valuable than product sales. Finally, that the connectivity of these devices the provided businesses a new opportunity for continued engagement with their customers outside the store. From those revelations, Ziva ‘The Marketing Platform for the IoT’ was born.
2. WHAT & HOW
The purpose of this innovation is to…
…provide a platform enabling businesses to harness the IoT for marketing purposes and connect with consumers using the growing array of IoT devices via engaging campaigns.
It does this by…
…offering a simple, powerful, self-select tool for businesses to a) manage connectivity to devices in whichever category or combination of categories suitable for a campaign, b) customise the mechanics of a campaign to suit the objectives and audience, c) automate the execution and project management, d) harvest and process the data generated during a campaign in a suitable, convenient format.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…out-of-the-box, Ziva allows businesses to create device agnostic, scalable, globally deployable IoT campaigns in minutes, without the need for technical knowledge. This allows clients to focus on their core business, rather than complex technical development and ongoing management of API connections to the growing range of IoT devices. This in turn enables quick turnaround and massive cost savings.
Its various benefits to the customer/end-user include…
…establishing new points of differentiation from competitors. Increased brand exposure. Introduction of new levels of personalisation through data. Generating heightened customer loyalty. Acquiring new customers. Monetising partnerships. Provides our customers’ customers benefit from their IoT devices beyond those originally intended.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…businesses participating in campaigns within closed and limited ecosystems of particular device manufacturers. Alternatively, businesses were required to develop custom technology themselves – meaning long lead times, high costs and a limited audience accessibility due to the complexity of managing direct API connections with a growing number of devices on the market. Ziva can turn around a campaign in minutes.
Its predecessors/competitors include…
Some fitness device manufacturers, though mostly not competitive. Closed ecosystem competitors, which allow users to earn points to be spent exclusively with their partners.
5. TARGET MARKET
It is made for…
…any business engaging in marketing activities looking initially for a point of difference and in the near term the ability to personalise communications or service provision on a more meaningful level. Ultimately, we see IoT marketing becoming a critical component of any business’s marketing mix with the addition of real time, real life data that can be utilised to improve interactions and tailor more appropriate offerings.
It is available for sale through…
…direct partnership with Ziva only at this stage. We’re currently working directly with enterprise level clients in a number of industry verticals following the successful piloting with Chemmart. Soon the platform will be open to any business.
Our marketing strategy is to…
…successfully complete projects with enterprise level clients in key industry verticals before refining and opening up the platform through direct sales and distribution partnerships with marketing agencies and other complementary channels – driven by our advisory board with strong relationships with global brands
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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