Tag: Web Marketing
Oh Bhoy, spoof Scottish tourism ad tells it as it is
Scotland is not blessed with Rome's basilicas or the Manhattan's skyscrapers. When your accidental national emblems are bagpipes and haggis, you need to adopt a creative approach to selling your country to the world as a tourist destination.
Enter Scottish comedian Danny Bhoy, with this hilarious overview of his country's unique points of difference. (Salty language warning -- and we're not talking about the accents...)
Apple is a ‘Cathedral’. Google is a ‘Bazaar’. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
Apple is a 'Cathedral'. Google is a 'Bazaar'. So where will you park your...
Apple and Google have radically different approaches to building online marketplaces. So will our smartphone apps of the future be delivered from the hallowed alter or the pulsing street?
Classic DIY furniture rap ad makes ya wanna dance!
Growing businesses often find it difficult to justify the high cost of mainstream advertising. But in this age of DIY, there are other options.
Take this crudely shot, dancin' rappin' goof of an ad for Flea Market Montgomery from 2006. Not so long ago, it would have slipped away without much notice. But a dose of YouTubescence transformed it into a pulsing internet meme, delivering over five million views and a unique form of celebrity for its star.
Virgin a victim of Black Friday. Or were they?
When handed lemons, this is one organisation that clearly knows how to make lemonade (perhaps with a dash of rum, a sprinkling of mint and a Virgin branded miniature umbrella). This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was an awfully convenient.Could Virgin be pioneering a new technique - the strategic marketing mistake?
Email marketing: ring a bell, get a food pellet
Email marketing can be tough. Your strategy and execution doesn't have to be that bad for it to shut down communication with customers. Here's how...
The eight scams peddled by SEO consultants
In the earlier years of internet marketing, the most common question I heard about search engine optimisation was, "SEO? What's that?" Today I am more likely to hear, "SEO? We tried that and it didn't' work." The biggest challenge I now face with new SEO clients is cleaning up the mess left by their previous search engine optimisation company or individuals.
Sammartino and Liubinskas discuss startup momentum
A couple of weeks ago Pollenizer's Mick Liubinskas put in a video call to Rentoid's Steve Sammartino to pick his brain about the concept of startup momentum. Fortunately, Mick recorded it for the benefit of us all. Watch Steve discuss his views on the important role iteration plays in emerging businesses.
Google on Google – The story so far…
Every company should be able to tell its own story in a compelling way. Of course, it helps if that story is compelling to begin with. Check out this slick animated history of Google... according to Google.
Crowdsourcing crisis: Should ‘Idea Bounty’ be renamed ‘Discount Idea Store’?
EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.
Crowdsourcing crisis: Should 'Idea Bounty' be renamed 'Discount Idea Store'?
EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.
Young entrepreneurs of the world, unite!
You don't have to be a Vulcan to grok the good stuff that can come out of an international mind-meld as big as Global Entrepreneurship Week. Matthew da Silva sits down with the organisers and profiles some inspiring young entrepreneurial attendees.
Why I think our latest online marketing ‘experiment’ is not working
I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.
Why I think our latest online marketing 'experiment' is not working
I offered to provide updates on what has ‘worked’ (and what hasn’t) in terms of technology, marketing fundamentals and, most importantly, the campaign's viral effectiveness (i.e. it's ability to self-perpetuate). So, what viral benefits has this item of social media marketing achieved so far? Hmmm... well... without beating around the bush... the simple answer is... Almost none.
Australian retail websites lack sizzle, lose customers to more polished overseas sites
Frustrated Australian consumers are voting with their mice, with huge numbers choosing to spend their hard-earned cash on overseas retail websites that give them a far more enjoyable shopping experience. Last year, 43 percent of Australia's total online spend went overseas. No wonder brands based in the UK and US dominate the top 10 retail sites visited by Australian shoppers.
5 reasons I hate logos
Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.
Windows 7 – who gives a $#%&!?
This has to be one of the most anticipated yet underwhelming launches in Microsoft's history. Apparently, we were supposed to be so excited about the launch that we would host a party in honour of it! Come on, MS. Really. Generally speaking, I like your stuff. But am I going to throw a party in honour of it? Not unless you're paying for the booze.
Windows 7 – who gives a $#%&!?
This has to be one of the most anticipated yet underwhelming launches in Microsoft's history. Apparently, we were supposed to be so excited about the launch that we would host a party in honour of it! Come on, MS. Really. Generally speaking, I like your stuff. But am I going to throw a party in honour of it? Not unless you're paying for the booze.
How to attract Gen Y employees… SING!
The latest Gen Y viral video trend is something called "LipDub" -- where large groups of youngsters choreograph elaborate one-take videos in which they take turns lip-syncing a few lines each of a popular song. It might sound quite trivial to you and very YouTube, but the ones that are done well are actually quite infectious. And boy do they go viral. Here are two popular recent examples, one of which has a commercial purpose.
Drowning in high-fives, star ratings used online could soon go under
Online star rating systems are a great idea in principle, but unfortunately, they don't work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.
