Tag: Value

You’ve delivered a flawless pitch. Overcome every objection so far and are moving in for the hard sell. You can see them signing the dotted line and becoming another satisfied customer. But then there’s a pause.

The difficulty lies in scaling. As an entrepreneur, it wasn’t starting up that I found difficult, but making the right calls that would allow my business to grow without losing the fundamental nature of what I wanted it to be.

Steve Bray, General Manager – ERP, Oracle ANZ says over the past decade it's become clear that how we measure the value of businesses has changed completely

As recently as the 17th Century, lobster was fed to prisoners and servants - rebranding as an 'exotic dish' by railway companies in the...

Remember when your parents said, “Money doesn't grow on trees” or “A penny saved is a penny earned”? Employees and business owners need to re-visit these old truisms. Carelessness, complacency and failing to ask the right questions of staff and customers has resulted in Australian companies paying dearly in both time and money, according to Catherine DeVrye.

So, you’ve weathered the storm that was the GFC. That’s a relief, no doubt. But where to now? Looking forward there is justifiable concern that uncertain consumer sentiment, combined with the absence of the 2009 stimulus package, will see sales remain lacklustre.

It’s one thing to have a great idea that could potentially make you a lot of money or serve a social purpose, but it’s another to get that idea off the ground. To transform your idea into reality, you will need determination and, just as importantly, you will need funding.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

Downturn or not, the growth of any business relies on how well you know your customer and what you do with that information. As the owner/CEO of a business, you have the responsibility to ensure your customers understand what your business offers, and to do that you must understand what it is your customers need - and anticipate that their needs change regularly.