Tag: social media strategy

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

The markets and audiences of the 21st century are a savvy bunch. No longer gullible and susceptible to the heavy handed and brash branding practices of the past, they're looking for the 'why' and not the 'what' when they buy into a product or service, and this leaves companies and organisations charting new and unfamiliar territory. Andrew Collins explores the changing face of brand promotion.

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

To succeed in social media, you need to stop worrying and learn to love chaos, writes Annie Robinson.

Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...