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Why Coke wins, every time, when it comes to branding and making customers happy...

When it comes to branding and creating customer engagement, Coke wins. Every time. You know what to expect; the colours, the swirls, the shape of the bottle. You also have an expectation around what the brand experience is going to be. It's one of the few companies in the world that can create this kind of brand experience.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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