Tag: public relations

Companies can no longer hide behind the “official company line” or rely simply on media spend to influence the public’s thinking on any given subject. Take the recent tempest caused by on-air remarks made by conservative US television commentator Glenn Back when he called Obama “a racist”. Ignore social network-driven campaigns at your peril.

There is a popular blog post currently doing the rounds - a list of 25 Social Media Sites for Entrepreneurs. It provides a brief description of 25 tools (including some familiar ones, such as Twitter, Facebook and LinkedIn) but with very little analysis or commentary on each. Committing to any new social networking tool is time consuming. So, I figured it might be helpful to test each out and share my views on which are useful and which... quite simply... suck (i.e. are ugly, awkward and generally suck time from your day with very little return).

There is a popular blog post currently doing the rounds - a list of 25 Social Media Sites for Entrepreneurs. It provides a brief description of 25 tools (including some familiar ones, such as Twitter, Facebook and LinkedIn) but with very little analysis or commentary on each. Committing to any new social networking tool is time consuming. So, I figured it might be helpful to test each out and share my views on which are useful and which... quite simply... suck (i.e. are ugly, awkward and generally suck time from your day with very little return).

Australia’s proposed National Broadband Network (NBN) has been thrust back into the headlines with yesterday’s news that the Rudd Government is taking Telstra over its knee with the firm intention of breaking it in two. Of course, Conroy’s Telstra play is all about the National Broadband Network and competition – more of it means better prices for consumers, and more opportunity for clever Australian startups.

The nominations are coming in thick and fast, female involvement is close to reaching an all time high (as posted previously) and, next week, mobile billboards will be hitting major CBDs (thanks to your input). However, one or two trends have emerged that have surprised me.

The nominations are coming in thick and fast, female involvement is close to reaching an all time high (as posted previously) and, next week, mobile billboards will be hitting major CBDs (thanks to your input). However, one or two trends have emerged that have surprised me.

If memory serves (from my days as a PR consultant in agency-land), the main purpose of PR is to build positive brand awareness. And this is motivated usually by a need to sell 'stuff' or promote a message. And, quite frankly, there are few mediums that achieve this better than online channels - unless your target market is poor, a 'frugal' (the parent of a baby-boomer) or based in a submarine.

If memory serves (from my days as a PR consultant in agency-land), the main purpose of PR is to build positive brand awareness. And this is motivated usually by a need to sell 'stuff' or promote a message. And, quite frankly, there are few mediums that achieve this better than online channels - unless your target market is poor, a 'frugal' (the parent of a baby-boomer) or based in a submarine.

The US TV series "The Apprentice", like host Donald Trump himself, is not everybody's cup of tea. But we like it. So, of course, we've been looking forward to the upcoming Australian version of the show. The star is Wizard Home Loans founder Mark Bouris, and occasional Anthill contributor Carmen Parnos is one of the contestants. If you haven't seen it yet, here is Channel 9's promo for The Apprentice Australia, which is expected to premiere later this month.

The US TV series "The Apprentice", like host Donald Trump himself, is not everybody's cup of tea. But we like it. So, of course, we've been looking forward to the upcoming Australian version of the show. The star is Wizard Home Loans founder Mark Bouris, and occasional Anthill contributor Carmen Parnos is one of the contestants. If you haven't seen it yet, here is Channel 9's promo for The Apprentice Australia, which is expected to premiere later this month.

This series by contributing authors Gene Stark and Jeremy Samuel ponders why law firms aren’t better at marketing themselves. This second instalment explores misconceptions about branding and why law firms tend to play from the same tired corporate playbook.

Developed by Australian digital marketing consultant Clare Lancaster, this 21-page eBook is designed to teach businesses how to increase website visitors, leads and sales by connecting with people using Twitter.

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

How frequently can you email someone before you become a spammer? This is a question that has plunged Barak Obama’s spinners into a dive. This is a warning light for businesses, too. Even the mighty can slip if they don’t handle their online marketing with finesse.

Last week we discovered that the uberVU team has been hard at work transforming the product based on the initial feedback received from private beta testers. And the public beta version is now live.

Take Paul McCruddon, a London-based blogger and digital strategist at Imagination Digital who grew weary of brands believing that his time was less valuable than their own and decided to take matters into his own hands.

To coincide with today's relaunch of the oodles.com website, Sherlock and his team are inviting Twitter users to suggest a tagline for their online car rental platform. The author of the winning tweet tagline (twagline?) as chosen by Oodles staff will receive $1,000 cash.

It usually manifests as a long monologue that starts with: "Get a Mac - they are perfect" then trails off, without punctuation or breathing, into an extensive list of Mac failures and bugbears. When they catch themselves, they add, "But they are still brilliant. You should get one!"

Our bloggers have been critical of its longevity (Can social media sell anything but itself) and equally dazzled by its potential (How I used social media to put my CEO on the street). Of course, the following example (first published as a 'Discussion' on the Social Media Academy LinkedIn Group) had me from the get-go. Its author is Paul Rickett, Founder and Principal at VARKETING!.

One more round of beers and I'd pulled out my notepad and we were brainstorming the Top 10 Greatest Australian Television Commercials Ever.