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Here’s how to go about establishing a strong online presence for your business today

Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.

Facebook marketing? ‘Customer first’ still rules

There can be no doubt that businesses and brands need to engage with their customers online and, more specifically, use social media channels to do so. However, many have failed. This has mainly been caused by an inability to recognise that marketing activities need to be customer-centric, not company centric.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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