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2011 end of the year awards [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

This is an article about nothing. Well, nothing other than some storytelling tips from...

It took Jerry Seinfeld two years to write one of his routines. It was about Pop Tarts. And chimps. While it shouldn't take two years to write a business pitch, Seinfeld's insights into writing and storytelling are invaluable.

What’s not to like? A charity ad that does just about the impossible [VIDEO]

This ad helps set the record straight in so many ways. For example, contrary to popular belief, "Downloading the Angry Birds apps is not charity." Thanks Susan Sarandon, for that golden insight. Created by the Judd Apatow who is also responsible for Anchorman and Superbad, to name but a few of his previous works. All advertising for non-profits should be this shade of awesome.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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