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How to get business done. Employ a wolf as head of marketing [VIDEO]

Who better to do your marketing than a wolf? Sure, it may have to overcome stomach-driven urges to eat other members of staff but, that's a small price to pay for marketing success!

Social media meets real world with a Twitter activated vending machine [VIDEO]

Look past the creepy, robotic voice of the vending machine. It's really creepy. This integrated promotional campaign for ice tea manages to achieve real life and online brand awareness at the same time. Clever, huh?
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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