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Slingshot continues to drive disruption with Australia’s first HR-tech start-up accelerator

Human Capital represents a completely new venture for Slingshot, which typically partners with one corporate business to create a tailored, industry-specific accelerator program.

What is the single most powerful advantage to give your business?

I recently read a report by PwC that said that one in four CEOs are unable to pursue a market opportunity, or have to...

Exporters are solid as a rock in the labour market

The latest DHL Export Barometer reveals that, far from dropping like flies in the current environment, Australian companies that export are weathering the storm remarkably well. Why? Because of their commitment to education and human capital.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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