Tag: Headswitch

Ahh, it's a (digital) age-old dilemma. You work, work, work at marketing B2B, but not being the leader in your respective niche, you feel like your efforts are always strenuous. Well, fret not noble Anthillians! Leanne Knowles Principal Strategist at Headswitch has some great advice for you as we head toward 2013. In 2013, smart businesses on the rise will niche their niche and then create real thought leadership sthrough both online and off-line channels. There are a number of other tactics that ambitious B2B businesses will be employing in the coming year to get ahead.