Taming the Big Data beast (Or… “I thought you were into cats. But, it turns out, you like Hitler. How will I spam you now?”)
Big Data. It’s a double-edged sword. For example, what if that website you visited about “Cats that look like Hitler” led us to believe that you really liked Cats, so we used that Behavioural Data to target you with ads about Cats. But, in reality, you might actually be into moustaches. And Hitler.
