Tag: Clients

Recently, I walked into a store crammed with people, lusting after technology, gathering, trying and buying new tools and toys. Then, five minutes later, something happened that stopped me in my tracks: the whole store erupted into cheers. Everyone stopped what they were doing, literally hundreds of people, and started applauding with vigour. Here's why.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Here are five things that you can do to make sure you get the best results when pitching for new business.

You're not a business unless you have customers and clients. If you have customers and clients you'll relate to this. Negotiation tactics... in real...