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Creative advertising: how one company endeared itself to cold customers

Canada. It's home to ice hockey and, well, lots of ice. There may also be some snow. The country has recently endured a rather intense...

Is your business profiting from solar power?

Electricity prices right across Australia are increasing sharply as power companies struggle to maintain expensive infrastructure and boost shareholder returns. What’s more, our reliance on fossil fuels to produce that electricity means we face a growing chorus of criticism over the impact that coal mining and pollution from power stations is making on our environment.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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