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Creative advertising: how one company endeared itself to cold customers

Canada. It's home to ice hockey and, well, lots of ice. There may also be some snow. The country has recently endured a rather intense...

Is your business profiting from solar power?

Electricity prices right across Australia are increasing sharply as power companies struggle to maintain expensive infrastructure and boost shareholder returns. What’s more, our reliance on fossil fuels to produce that electricity means we face a growing chorus of criticism over the impact that coal mining and pollution from power stations is making on our environment.
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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