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Creative advertising: how one company endeared itself to cold customers

Canada. It's home to ice hockey and, well, lots of ice. There may also be some snow. The country has recently endured a rather intense...

Is your business profiting from solar power?

Electricity prices right across Australia are increasing sharply as power companies struggle to maintain expensive infrastructure and boost shareholder returns. What’s more, our reliance on fossil fuels to produce that electricity means we face a growing chorus of criticism over the impact that coal mining and pollution from power stations is making on our environment.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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