Tag: advertising

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

On Friday Jan 16, 2009, T-Mobile launched its new commercial, filmed at Liverpool Station in London. The telco used 400 dancers and 10 hidden...

Now, I don't like it when a hairdresser carries on with extended chit-chat, so my first reaction was to wonder why anyone would want to be pitched to while their shoes were being shined. But then again, if Kate does her job well (I gather she does), isn't that better than being shouted at by someone in a TVC, or spending precious time scouring a web page trying to figure out how to close those dastardly pop-up/down/out ads?

This is an oldy but a goody. Mr Bean plays Microsoft in a PC vs Mac ad.

Two items of news from yesterday's papers fit so neatly together that the ABC's satirical Chaser crew might now be able to add 'psychic' to their growing resume of achievements (alongside political agitators and accidental law-breakers).

Two items of news from yesterday's papers fit so neatly together that the ABC's satirical Chaser crew might now be able to add 'psychic' to their growing resume of achievements (alongside political agitators and accidental law-breakers).

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

Social networks are fundamentally reshaping the newspaper and TV industries worldwide. In an earlier article, "What the newspaper industry needs to do to survive", I explained the changing dynamics of the newspaper industry. In this article I look at where TV is headed.

You'd be hard-put to win the Flemington 1,200 metre sprint riding a Clydesdale carthorse. But that's the way some companies go about their advertising, thinking that because the solid plodder can pull a mountain of beer barrels, it must be also capable of moving nimbly. That's silly, says Ray Beatty.

You'd be hard-put to win the Flemington 1,200 metre sprint riding a Clydesdale carthorse. But that's the way some companies go about their advertising, thinking that because the solid plodder can pull a mountain of beer barrels, it must be also capable of moving nimbly. That's silly, says Ray Beatty.

We have all heard it before. "Word of mouth is the most powerful form of advertising'. A lot of businesses' survival depends on it,...

The world has changed, and it is just a little out of whack. We're living in a time when teenagers are excelling in Second Life but flunking in their first, Maslow's Needs Hierarchy has been flipped on its head and football players have become metrosexuals. Since 2000, the Chinese have embraced capitalism, Muammar Gaddafi is now a respected member of the international community and Big Brother is finally off air. Computer power doubles every 18 to 24 months, farmers speed-date on national television, we tell one minute bedtime stories to our children, and even instant gratification today seems too slow. (I want my cheeseburger, now!) And then, well, then there's Gen Y... Tech-savvy, ambitious, international in outlook and with a sense of entitlement that would have made 18th Century British aristocrats cringe. So how can employers tame the 'silver-spoon' generation?

It's not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain...

Here are the top 10 tips to get Out-of-Home Digital (OOHD) media working for your business.

Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.

Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.

Every business owner in the world knows the expression, "I know half my advertising is wasted, I just don't know which half." For the...

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

"Hey, I can see my house from here!" Google Maps, already one of my favourite web services, today became even more useful for Australian...

Not so long ago, I was visiting a fairly mainstream website (owned by one of Australia's larger media companies) when a banner ad popped...