Tag: advertising
Playful fruit-themed designs all the rage
As the southern hemisphere heads into winter hibernation, our friends in the northern hemisphere are gearing up for summer frivolity. And what's synonymous with...
Shepherding the herd absurd
All a bunch of blokes need for a good time is a flock of sheep, some rousing music and fancy lighting. Exhibit A, this clever viral video from Samsung.
Advertising is Dead. Long Live Advertising
Brand leadership through social media
Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...
Origami in the Pursuit of Perfection
This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest,...
The world’s favourite… pro bono workplace
The next time you feel the urge to complain about your economy class seat, spare a thought for British Airways staff who may have...
The world's favourite… pro bono workplace
The next time you feel the urge to complain about your economy class seat, spare a thought for British Airways staff who may have...
How to get customers… without alienating them first
It's now been over nine years since the dotcom boom, when the bulk of today's preferred 'new economy' revenue models were first proffered as...
How to escalate your advertising
Getting your advertising under the noses of new customers can be a difficult task - so how about getting it under their palms? ...
Is your logo a ‘no-go’?
What do your logo colours secretly say about your business?
Is your logo a 'no-go'?
What do your logo colours secretly say about your business?
Get the message
Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...
How a business should market itself
What a fantastic way to promote your company. Where do we sign?!
Eminem 'tea-bagging' (How a publicity stunt can really 'hit the spot')
On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...
Eminem ‘tea-bagging’ (How a publicity stunt can really ‘hit the spot’)
On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...
Giving innovators the 'rock star' treatment they deserve
This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...
Giving innovators the ‘rock star’ treatment they deserve
This week, we featured Intel's "Sponsors of Tomorrow" campaign as our profile website. But the advertising campaign that corresponds with Intel's new slogan is...
Website of the Week: Intel sponsors… "Tomorrow"
Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow".
Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.
Website of the Week: Intel sponsors… “Tomorrow”
Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow".
Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.
How to grow a business in tough economic times
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts.
The first...
The corporate spin FAIL of the year so far
Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.
