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Success! Apparently, it’s all in the lighting [VIDEO]

This is a cracking ad from GE for one of its super-duper new light bulbs. How do you make light bulbs interesting? Well, you get Jeff...

Wilkins and 9 get Colbert treatment for on-air Goldblum eulogy

Richard Wilkins' unfortunate on-air eulogy for the very much alive actor Jeff Goldblum on the morning of Michael Jackson's death has managed to earn Wilkins the magnitude of celebrity that has hitherto eluded him. And what better way to illustrate this than the hilarious slapdown Wilkins and Channel 9 received at the hands of the brilliant satirist Stephen Colbert, and Goldblum himself.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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