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Success! Apparently, it’s all in the lighting [VIDEO]

This is a cracking ad from GE for one of its super-duper new light bulbs. How do you make light bulbs interesting? Well, you get Jeff...

Wilkins and 9 get Colbert treatment for on-air Goldblum eulogy

Richard Wilkins' unfortunate on-air eulogy for the very much alive actor Jeff Goldblum on the morning of Michael Jackson's death has managed to earn Wilkins the magnitude of celebrity that has hitherto eluded him. And what better way to illustrate this than the hilarious slapdown Wilkins and Channel 9 received at the hands of the brilliant satirist Stephen Colbert, and Goldblum himself.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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