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Success! Apparently, it’s all in the lighting [VIDEO]

This is a cracking ad from GE for one of its super-duper new light bulbs. How do you make light bulbs interesting? Well, you get Jeff...
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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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