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Kids reacting to old technology can teach us a lot about experience design [VIDEO]


As I’ve mentioned a few times before, I grew up in Queensland. It was in a remote area, not that I knew that at the time.

We had a bakelite phone and, to speak to anyone, you had to call the local Exchange, and tell them the number you wanted to call. My phone number, until I was 13 and we were provided with the exact phone in this video was, 52U. Yes, two numbers and a letter.

Weird, huh? And, I’d like to think it wasn’t all that long ago.

I often have to remind myself that iPhones are only seven years old. Smart phones are such a recent invention.

My seven year old will never have any understanding of that first telephone system that I grew up with. To that generation, smart phones are ubiquitous – there was nothing before them.

This video is interesting because it shows kids reacting to a rotary dial phone. It is not, as one five year old points out, anything like his iPod.

These kids need to be shown how to use the old technology. How many kids need to be shown how to use a smart phone or a tablet?

Knowing how your customers are going to interact with your business, product or service is very important. You want it to be intuitive, not requiring a demonstration or step-by-step instructions.

Does interacting with your business or using your products require a manual? If so, it might be time for a rethink.

Kids reacting to a rotary dial phone