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The Anthill Guide to AdWords… for Amateurs AND Assassins
FREE WEBINAR
When: 07 December 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*
Master farmer in the fields of online marketing? Or AdWords apprentice?
AdWords are the small text ads that appear alongside Google search results and within some websites. (We assume you already knew that.) Advertisers who use AdWords only pay when a person clicks on the link. (We hope you knew that too.)
You may have experimented with AdWords. AdWords might already be core to your strategy. Perhaps you’re an online newbie with a desire to dip your toes into the AdWords estuary, with ambitions to make your big splash as a Big Kahuna on the waves of the interwebs!
Well, to be frank, whatever your level of expertise, whether you’re a master farmer in the fields of online marketing or an AdWords apprentice, we suspect it’s safe to assume one more thing. You are not using Search Engine Marketing as well as you could.
This is why we have partnered with Google Australia to create…
The Advanced Guide to AdWords for Amateurs
During this one-hour webinar, Anthill’s editor (and ‘closet Luddite’) James Tuckerman will be joined by Google’s guide (and ‘SEM expert’) Kate Conroy for an educational and entertaining amble through the the private pastures and oft-overlooked, far flung paddocks of AdWords.
Plus, we’ll be joined by special guest Ross McDonald, Industry Head for Retail AdWords, to talk about AdWords for mobile. (Mobile advertising. It’s kind of a big thing.)
Learn like a Luddite. Execute like an expert.
- The Basics (of course):
How to get beyond the ‘beans and carrots’ of AdWords.- Strategies for Keywords:
Why you should never sell ‘liquid transfer solutions’ if you make garden hoses.- Strategies for Sniper Targeting:
Get your corn in a row with geo-targeting and devices (like mobile!)- Copywriting tricks and tactics:
How to write a great ads, to get great results (that won’t cost the farm)Plus, an introduction to mobile ads!
With special guest Ross McDonald. (No relation to Old McDonald, sorry.)
Discover how the AdWords system works, how campaigns should be structured and how to get the most from your campaigns. Most, importantly, you will learn like a Luddite so that you can execute like an expert. (That’s how we plow… we mean ‘roll’.)
Meet our presenter, Kate Conroy
Who is Kate Conroy? It’s Kate’s job to help small and fast growth businesses master their online marketing with Google AdWords.
She is an AdWords Product Specialist for Google Australia, where she has worked since 2006. She specialises in understanding and applying Search Marketing techniques for Australian businesses.
Kate is a native of Canberra with degrees in multimedia and law. She is also one of Australia’s most enthusiastic online shoppers – her list of online purchases even includes a kitchen sink!
She lives and breathes AdWords.
Plus, we’ll be introducing special guest Ross McDonald, Industry Head for Retail AdWords, to talk about AdWords for mobile!
What’s a webinar?
Okay, we admit it. Anthill has been a bit late to discover the wonders of the webinar.
If you’re just a bit strange and backward (like us), according to Wikipedia:
A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborative and include polling and question and answer sessions to allow full participation between the audience and the presenter.
If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.
Bonus $75 AdWords Voucher
We even have $75 coupons to give away, so that webinar attendees can try out Google AdWords. (But please note, existing Google AdWords customers are not eligible for this offer. Just new ones. Sorry!)
When: 07 December 2011, 12-noon
Where: At your laptop, Mac or PC!
Cost: Complimentary*
*By registering, you are agreeing to allow the data collected to be shared with the sponsor of this event, Google Australia. Anthill will not share this data with any parties not involved unless indicated.
