During this Ted talk, filmmaker Morgan Spurlock (of Super Size Me fame) talks about his quest to make a completely sponsored film about sponsorship. And yes, onstage naming rights for this talk were sponsored too.
The irony is that the Ted talk seems somewhat like an ad for his movie. But that’s a layer of analyis that’s too deep for our small brains at Anthill Manor. Yet … it’s entertaining, eye-opening and funny. And it’s also about branding. So, watch.