Home Articles Disruptive video production startup Genero closes $4 million investment round

Disruptive video production startup Genero closes $4 million investment round


Genero, the world’s leading video production marketplace has closed a $4M investment round led by Ellerston Venture Capital Fund. The company, which has been consistently doubling revenue each year, will use the new round of capital to support continued growth and expansion in the United States. Its impressive client list includes Facebook, Google, Unilever, Diageo, HP and Citibank.

Genero is a video production marketplace. It connects brands directly with a professional community of 350,000 production companies, directors, editors, animators and other creators around the world to produce all types of video content, including social media, TV commercials and original TV series. Using Genero, brands can expect fully-produced content in just days or weeks rather than months, at a fraction of the traditional cost.

“We were already very well funded, but this additional round of investment will help accelerate our growth by allowing us to grow our teams across the UK, Singapore and Australia and to enter the US market”, says Genero Co-Founder Mick Entwisle. “We’re seeing so much demand in the US for an agile solution like ours, so we’re really excited to be putting a great team in place to work with existing partners and clients like Facebook and Google, and to grow our presence across the country.”

“Our increased investment in Genero is testament to our confidence in the strength of the company and it’s leadership team,” said David Leslie, Investment Director at Ellerston Capital. “There are major trends across the advertising industry that all support the need for a for a more agile video production model and it’s our view that Genero have built the best solution in the world. We see great things for Genero’s long term growth potential, and were very happy to have an opportunity to make a further investment in their continued rapid growth and expansion into the US.”

What next for Genero?

To support Genero’s US expansion, the company has appointed Andy McKeon as Global Chief Creative Officer based in San francisco and Mark Roemer as Client Director based in Los Angeles.  Prior to joining Genero, McKeon spent 6 years at Facebook’s Silicon Valley headquarters working with many of the world’s biggest brands and their agencies and prior to that, worked as a Creative Director at Apple during the Steve Jobs era. Roemer joins from creative agency Ayzenberg where he served as Creative Director on the agency’s Minecraft, Sea of Thieves and Microsoft Education portfolio.

“I’ve been fortunate to work with every global network and a bunch of the best agencies over my career, and everyone is trying to work out a new, more effective model for video production. This is the first solution I’ve seen that feels really creatively exciting, efficient and viable in the long-term. Marketers are really crying out for Genero’s solution” said McKeon.”

Genero is continuing to build out it’s US team in San Francisco, Los Angeles and New York.