Articles

For three decades, we have all watched China grow into an economic powerhouse – slowly, at first, and now full-fledged – in an unprecedented, consistent, monotonic success story. However, its continued growth might be short-lived, writes Bill Fischer.

Last month, Sippy Downs was profiled by cnbcmagazine.com as "Australia's no-worries answer to Silicon Valley." The monthly feature has, for instance, centerpieced an Amsterdam enclave that's now a fashion hub, a slice of Vienna that's thriving as an art mecca, and an investment renaissance in southern Sicily.

Last month, Sippy Downs was profiled by cnbcmagazine.com as "Australia's no-worries answer to Silicon Valley." The monthly feature has, for instance, centerpieced an Amsterdam enclave that's now a fashion hub, a slice of Vienna that's thriving as an art mecca, and an investment renaissance in southern Sicily.

Innovative businesses know they need to use innovative means to attract innovative talent. Prompted by Twitter's recent foray into viral video recruitment, we decided to assemble five of our favourite recruitment videos from the not too distant past (including those that are so bad, they're kind of good).

From a small business perspective, ‘not enough time’ is a dysfunctional belief that creates stress and frustration. You cannot create more time, but you can cut down on activity. The actions that got you to where you are today will not get you to the next level.

An investment consulting firm in Sydney and a national association of venture capitalists are joining forces to give members the research data they need to make investment decisions.

As a barometer for the overall economy, Australian sales professionals are optimistic they will meet or exceed their quarterly targets, according to a recent survey. Of 493 employees interviewed by Huthwaite Asia Pacific for its quarterly sales survey, 73% said their goals for the June quarter were well within reach -- or would be surpassed. When the same question was posed for the year's first quarter, 62% answered positively.

A company will generally not think twice about protecting its physical and tangible assets through insurance premiums. For example, premiums may be...

Brisbane is pushing very hard, in words and deeds, to position itself as an global-level envelope-pusher. In its biggest shove yet, the city last month rolled out a scorecard that measures business innovation within its boundaries, along with innovation’s effect on business growth, productivity and the region’s economic health.

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

Booking an effective media campaign should be easy when there are a huge amount of impressions available on the Internet. But your online campaigns are becoming less and less effective as banners continue to be shown over and over to the same audience. Here are some strategies to increase your campaign effectiveness and results.

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

Jay Conrad Levinson is credited with creating the term 'Guerrilla Marketing'. He is author of the 1984 book of the same name. His concepts have influenced marketing so much that today his books appear in 62 languages. In this podcast, he speaks with James Tuckerman about his past and his upcoming trip to Australia.

Do you ever feel like online marketing options were deliberately designed to confuse? In this post, we reveal some of the strategies that media organisations don’t want you to know - the tactics they use to inflate their figures (yes, it’s real and happens every day).

Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.

Unless you're involved in a startup, it's unlikely that you work in a highly adaptable organisation where change is normal and built into everything you do. In fast growth companies, founders, investors and staff plan on change. It is one of their greatest strengths and allows disruptive companies to topple larger competitors. But the sad fact is that, for the majority of us, this is not our reality.

Some creative Australians have tossed a virtual soccer ball into the ever-expanding universe of iPhone apps. And that ball is enjoying a rather big bounce. The ball is the star of Upsies, an "augmented reality" game developed by Blind Mice Studios and Protein One.

Some creative Australians have tossed a virtual soccer ball into the ever-expanding universe of iPhone apps. And that ball is enjoying a rather big bounce. The ball is the star of Upsies, an "augmented reality" game developed by Blind Mice Studios and Protein One.