Electronics retailer Bing Lee has caused a ruckus on the interwebs for pledging to donate $1 to the Queensland flood appeal for every user who became a member of the company’s fan page. The strategy has been attacked on Twitter, with users adopting the hashtag “#charityfail”. Brilliant marketing or worth a bollocking?
So, you want to start a business but have no time or money? That’s no excuse, according to Sebastien Eckersley-Maslin. For seven days, he blogged about his adventures (and misadventures) creating a business for under $500. Now, you too can learn from his journey, follow in his footsteps and discover that the road-blocks to starting a business are often all in the mind.
Every year, Anthill selects its Cool Company Award judges from a variety of fields, from venture capital to intellectual property. They are chosen for the diverse range of experiences and the different interpretations they bring to the concept of ‘cool’. Meet Malcolm Thornton, Yvonne Adele, Marion Di Benedetto, Jack Delosa, Jacinta Coyne, Trevor Young, Justin Absalom and Devita Pathi.
At this year’s Cool Company Awards, category winners were presented with a trophy that could be described as Australia’s biggest award in business — a 1.2 metre, individually branded bean-bag. Produced by Ambient Lounge, a winner in Anthill’s SMART 100 earlier this year, the nine bean-bags, each branded with the award’s logo and the category winner’s name and accolade, were described by Anthill Editor-In-Chief as “perfect for the office, reception, pool room… or boudoir.”
They narrowly missed out on a place in the Top 5 but are still hot in our books. Introducing Anthill’s 2010 5over50 Honourable Mentions.
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They narrowly missed out on a place in the Top 30 but are still hot in our books. Introducing Anthill’s 2010 30under30 Honourable Mentions.
Real-estate entrepreneurs have never featured strongly in the 30under30. In our opinions, entrepreneurship is not about personal wealth creation. It’s about the process of creation itself! This year, three real-estate entrepreneurs grabbed our attention, not because of the number of Torrens Titles stashed under their beds, but because each has built a business around the real-estate industry at a tender age.
Entrepreneurship and artistic endeavours have much in common. They involve imagination, following your dreams and creating something from scratch designed to make the world a richer place. These three “artistic” entrepreneurs may not have made it into the 30under30 Top 30, but we decided they deserve a place in this year’s broader gallery for their commercial creativity.
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5over5 is an Anthill initiative that was launched to encourage and promote game-changing (and often life changing) behaviours, by recognising Australian entrepreneurs, who are over the age of 50 and have started a new business in the past five years.
FREE eBOOK: The latest in Geoff McDonald’s Book Rapper series, this distillation offers Dan and Heath Chip’s Made to Stick articulating how a successful idea gets to the simple truth – the core message. A successful idea, message or product works when its sticky.
“I don’t know the figures for how many people are directly employed in automotive manfacturing, I’d guess about 10,000, and we don’t know exactly how much the grants and kick-backs from the federal and state governments are, but if it’s around one billion dollars a year, you just have to do the maths to come…
Promotion: Does online marketing get you confused? Do you think you could do more for your business by getting your head around social media? Is your website not achieving all its supposed to? If you answered ‘yes’ to any of these questions, you’re not alone. That’s why we created The Anthill Guide to Online Marketing for Small Business and Startups Email Education Series.
Why is this book upside-down? Because it turned our view on marketing on its head. We’re sending 10 copies of Dan and Heath Chip’s bestseller Made to Stick to the the next 10 readers to…
In the online world, it seems there is not much demand for large graphics of this nature, despite their effectiveness at explaining an often complex message or set of principles. (We know this because we measure traffic with the obsessive zeal of a quantity surveyor on speed.) However, when we received a polite invitation from OnlineSchools.org to post a big graphic on the rise of Facebook, we couldn’t resist.
So, who were these ‘intense gatherers of information and impressions’? Who were these people described as among ‘the first to pick up on new or nascent trends and share them’? Introducing our maven judges for 2010.
Do you want to get more out of your adwords investment? Learn how to improve the conversion rate on Google and get more leads/sales for the same spend!
This week’s interview is with Telstra’s executive director of consumer business, Rebekah O’Flaherty. She says the internet has now become a fourth utility in Australia with some people prepared to go without food and drink to preserve their connection.
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