Show your support for this innovation. Tweet it. Like it on Facebook. Leave a comment.
The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
The EcoSwitch
This innovation initially came to life when…
…I discovered how difficult it was to reach my powerpoint to turn off wasted standby power.
WHAT & HOW
The purpose of this innovation is to…
…enable everyone to save wasted standby power or simply to gain switching access to one’s powerpoints. And to provide a visual reminder for those of use who are forgetful.
It does this by…
…simply interposing between your existing powerboard and the powerpoint (e.g. for “hubs of appliances” with similar patterns of use) or directly between “stand-alone” appliances and their powerpoint.
PURPOSE & BENEFITS
This innovation improves on what came before because…
…it’s lowest-cost, simple to understand, easy to use and reliable. Other solutions require programming, batteries and/or reprogramming, remain on standby themselves, have radio-frequency conflict issues, have trigger thresholds, are often wattage limited, have a risk of electronic noise, and cost lots more.
Its various benefits to the customer/end-user include…
…being simple to employ and use, and versatile: equally useful for groups (hubs) of appliances as it is for single (stand-alone) appliances. Unlike other solutions, your fire risk is substantially reduced.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
- Doing nothing
- Switched powerboards
- Remote control powerboards
- Remote control plug adaptors (tend to fall out of the socket and don’t allow furniture to go back to the wall)
- Master/slave powerboards
TARGET MARKET
It is made for…
DISTRIBUTION STRATEGY
It is available for sale through…
…our website (end-users), resellers and retailers. Other purchasing reasons include for gift-giving (perhaps to attract new customers e.g. by solar installers, or to boost existing customer relationships) and for fund-raising (better than chocolates!).
Our marketing strategy is to…
…win competitions like this.
Also direct selling, email campaigns (ours and others), shows, PR, giveaways, targeted advertising…whatever gives us bang for our buck.
Strategic alliances.
SUPPORTING IMAGES
SHOW YOUR SUPPORT…
Voting for the Readers’ Choice Index has concluded, but you can still show your support!
- Tweet it: Top left of each page
- Trigger a Reaction: Facebook ‘Like’, etc.
- Leave a Comment: Anonymous comments excluded*
More about the READERS’ CHOICE INDEX.
INNOVATIVE BUSINESS BUILDING PROGRAM – THE POWER OF 8
Want an ad like this?Begins 16 April 2012
5:30pm – 7:30pm | Castle Hilll
Eight of the most common challenges that businesses face will be tackled head on by 8 business specialists over 8 monthly presentations and open forum.
