It’s a novel way to promote an end-of-year giveaway, but sat nav producers TomTom have apologised in advance for their almost-rubbish video.
Of course, it’s an expensive, almost-rubbish video, but it’s a fun approach.
Taking snippets from many of the very successful viral videos and ads from this year, TomTom have made a half-baked video. One solo man tries, among other things, to emulate flashmobs, add some drama, blend some a device and get a baby to rollerskate.
It doesn’t go particularly well.
It’s self deprecating advertising, and it makes a nice change.