This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
My co-founder and I separately experienced medical treatment and hospital trips for our young children and could not find any books or apps that could help us prepare our children (and ourselves) for these. In contrast we regularly used books and apps to get our kids ready for a new sibling, toilet training and going to school.
2. WHAT & HOW
The purpose of this innovation is to…
…reduce the anxiety of children, thereby helping them cope better, recover more quickly and better comply with ongoing treatment. We also provide tools to help parents engage more confidently with their kids.
It does this by…
…taking the play therapy used within children’s hospitals and gamifying the techniques so children can play through the experience. This leverages best practice childhood learning techniques and removes to unfamiliarity of the upcoming experience, thereby reducing anxiety. Technology lets us put these tools in the hands of children around the world regardless of location or care-provider.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It puts tools directly in the hands of families everywhere, allowing them to use it for a long period of time before their treatment, as compared to therapist led play-therapy which is only available within the children’s hospitals. Children need to play through an experience many times to gain familiarity. Other support is text-heavy and not suitable for young children.
Its various benefits to the customer/end-user include…
Reduced anxiety for children, parents who feel empowered to support their children, more efficient and effective treatment for the hospitals/medical providers and potential for reduced cost (due to reduced time in hospital/tests/medicine) for insurers and individuals.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
- Fact-filled, text-heavy websites/flyers from hospitals and medical service providers, comic books for older children and one-on-one therapy provided in the children’s hospitals. Parents relied on advice from friends or Dr Google, or if they were lucky enough to have paediatric specialists, some advice from them on how to prepare. In regional or remote areas this becomes harder.
- Websites, comics and flyers from the children’s hospitals, government health teams and illness-specific associations. There are also some tablet games but they tend to be light on facts or experience accuracy. Early-childhood books are available for more serious illnesses.
5. TARGET MARKET
It is made for…
Children aged 1-8yo as well as those with language difficulties or needing more experiential learning such as those with autism. Our target markets are the parents/carers of these children as well as the hospitals/health insurers/pathology providers who will get efficiency gains where their patients use the tools.
It is available for sale through…
Various app stores once available. We will also have a range of print-on-demand books on each topic can be ordered by parents.
Our marketing strategy is to…
Build out a strong content driven media presence within the strong parenting community sites such as babyology, kinderling and various social media groups. In addition we are working on partnerships with major private hospitals, health insurers and pathology providers and continuing to build our relationships with the public hospitals and specific-illness associations.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Ted Goes to Hospital – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
